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Peréz Art Museum MiamiLaunch

Activating the brand work of 2 x 4 on the launch of Peréz Art Museum Miami.

Using 2 x 4’s beautiful identity work and a simple language system, we created an Open For system that could embrace and promote all the myriad aspects of the museum’s involvement, from community to art to events, juxtaposing imagery, language, and their gradient motif.

Copywriter
2013